Local Search Engine Optimization
Local search engine optimization is a slightly different strategy to the traditional search engine optimization techniques. Where with standard SEO we promote target keywords to gain maximum visibility in search engine rankings, local SEO target specific clients that are sourced from local areas relevant to where your business is located and the areas where your services are provided.
Why Local SEO?
Most local businesses need to promote their products and services to local targeted clients in their community. These local searchers are the highest valued and most targeted clients as they are more likely to contact you or your business. The main reason is because these potential clients are physically closer to your established business centre.
Google Maps Optimization?
We can achieve local exposure and awareness through the use of locally targeted mediums such as services like Google Maps and Google +. These avenues let us optimize your Google maps listing for your businesses products and services. Therefore your listing can be adequately exposed to local Google users specifically searching targeted keywords related to those products and services. Inadequately optimized listings will not be predominately displayed for specific keywords and therefore reduce you local exposure.
With local SEO techniques we are not just limited to Google services such and Google Maps. We can actively promote your website to many local directories and services with enough traffics to produce relevant new leads, enquiries and sales. These directories not only help delivery fresh new leads but also help with any overall SEO campaign. One cannot stress enough the need to also optimize these listings for maximum effect.