SEO Blog

What Is SEO?

What Is SEO?

SEO is a marketing strategy that aims at improving the Google or search engine ranking of a website so that its internet visibility rises. Higher visibility and page ranks will result in greater traffic directly relating to more sales for you company or business.

Basic Introduction to SEO

If you are a regular Internet user, then you must have come across terms like SEO, Google Algorithm, ranking, results, etc and know a bit about SEO and its benefits. However, there are many people who are still not aware of exactly what SEO is all about. So, for the benefits of those new learners who want to know more about SEO and want to increase traffic for their website, here is something really helpful for you.

The word SEO stands for Search Engine Optimization. In order to understand what this means, let us break this word into two segments and understand what each of them means –

Search Engine:
What will you do when you need to find about the movies running in the nearest theater? Most likely is that you will use any one of Google, Yahoo or Bing (the top 3 popular search engines). Chances are high that you might have land on my page by using search engine. Search engine is basically one powerful tool that helps in sorting out relevant information that you need. With thousands of new pages being added to the internet on each single day, you need one tool that can help in filtering of this data and search engines are that tool.

Imagine if you need to go through hundreds of website just to find a relevant webpage or find an answer. Also, in absence of search engine almost 99% will get lost in the crowd of billion website and people will not be able to find it. With this, I am sure you will be able to know the importance of search engines and how they contribute to bring traffic to your website.

Optimization means to optimize, it is as simple as that! It means to work on your website to make it more efficient, more optimized. To work in order to get the best use of it!

Search Engine Optimization:
By joining both the words together, you will understand what SEO is. It is basically a process that helps in making out the best advantage out of search engines to increase page visibility and reach out to targeted audience. By using the right SEO techniques you can watch your website rank progressively increase. As your targeted keywords increase in rank so should your sit traffic, directly relating to potential customers. No matter what kind of website you own and regardless of your SEO budget, there are three basic things everyone should do before entering the SEO arena -

  • Understand your audience – Understanding your potential customers and audience is very important in order to be able to connect well with them. Learn about basic things like motivation, social contexts, and other important factors. This way you can design and build your websites landing pages to be able to convert traffic coming from targeted keyword directly into enquiries and sales. Even sites with the most traffic won't perform unless their pages are designed properly.
  • Choose your keywords – Who is your target audience and what you want them to do? First of all find out what type of popular and most searched keywords are available for the products and services you are selling. If there is not a strong market or there is not many people searching those keywords a SEO campaign may not be as effective as you may think. Unless you are precise about these things, your SEO efforts may not be fruit-full.
  • Update yourself – In the ever changing world of SEO, it is very important to understand what works and what not. Therefore, it is very important to keep yourself updated. There are new techniques and algorithms release all the time. So its important to stay on the cutting edge and know what works and what doesn't. This way you can effectively reduce your SEO costs and also get the most from your budget.

If you still have doubts or questions about SEO Products and Services, contact any of our team from ATWEB Design. Keep coming back to our website for more expert articles and helpful resources.


ATWEB is a focused, results driven group of talented IT professionals.

We provide a comprehensive range of website, marketing and media services for all types of businesses and organizations.



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